BRAND MARKETING & SOCIAL MEDIA for wellness providers

I’ve spoken to many yoga teachers and wellness business owners who are deeply passionate about their work—and exceptional at what they do—but feel unsure about how to market themselves or their offerings effectively.

Whether it’s attracting new students, filling classes, or reaching the right audience for events and retreats, marketing can often feel overwhelming or unclear.

Just as a studio relies on an operations manager to keep everything running smoothly, my role is to support you behind the scenes so you can focus on what you do best: teaching, holding space, and leading your community. I take care of your marketing, so you don’t have to.

With 9 years of experience in brand and marketing strategy, I’ve worked with global beauty leaders such as Charlotte Tilbury and L’Oréal to build brands, shape campaigns, and drive growth.

I now bring this expertise into the wellness space—supporting yoga teachers, studios, and wellness brands to grow with clarity, confidence, and authenticity.

What I can do for you

Marketing Strategy

A deep dive into your current channels and performance, identifying opportunities to better reach your ideal audience, strengthen retention, and attract aligned new clients.

Digital Marketing

Designing tailored paid advertising and email marketing strategies to effectively reach and convert your target audience.

Branding

Building or refining your brand from the ground up: clarifying your messaging, storytelling, unique positioning, and defining the audience you truly want to connect with.

Social Media Strategy

Creating a clear, intentional content plan that aligns with your brand identity while leveraging relevant trends so your presence feels both authentic and impactful.

Work With Us
Woman in black workout clothes stretching outdoors on a black mat with a gray gym bag, a water bottle, and a towel nearby. She is standing on a concrete surface with a gray wall and blue sky in the background.

Follow Us on Social

Instagram
A woman sitting on a black Armani Beauty chair in front of a red backdrop with 'Armani beauty' printed repeatedly. She has shoulder-length brown hair, a smile, and is dressed in black.

About Me

I bring more than 8 years of experience in the beauty industry, most recently as Global Brand Marketing Manager at Charlotte Tilbury and Product Marketing Manager at Giorgio Armani Beauty UK. Alongside this, I have hands-on experience managing social media for Lumi Power Yoga London, bridging the worlds of luxury beauty and wellness.

I believe in marketing what you truly love—because authenticity is what builds meaningful, lasting brands. With a strong foundation in international brand building and social media strategy, I am passionate about bringing beauty, yoga, and wellness brands to life.

I support clients at every stage of their journey: from building a brand from the ground up to refining their positioning and voice. My approach combines strategic thinking with creative execution, helping to identify the right audience, craft compelling narratives, and develop impactful content and campaigns tailored to specific goals, launches, or events.